Mobera Launches the Growth Accelerator Mobile App Marketing Program
Mobera Academy, a skills training establishment that specializes in providing online marketing courses to mobile app businesses in the Middle East and North Africa region, has launched its Growth Accelerator Mobile App Marketing course.
The Growth Accelerator Course: Overview and Inclusions
The Growth Accelerator course is an on-demand program with two parts: a mobile app marketing masterclass and one-to-one consultations with a Mobera mobile app marketing expert.
The Mobile Marketing Course
The mobile app marketing course, which comes with lifetime, on-demand access, is made up of more than 150 video lessons. The lessons will:
● Explain
mobile app marketing concepts
● Teach
you specific app marketing techniques and strategies
● Walk
you through mobile app marketing platforms and tools
● Discuss
the key performance indicators (KPIs) you can use in performance benchmarking
and assessments
● Provide
ready-to-use Google Sheets templates
● Hone your subject mastery through practical, hands-on exercises
Once you complete the course, you will take a final quiz. After you pass, you’ll get a mobile app marketing certificate.
One-to-One Consultations
The one-to-one consultations differentiate the Growth Accelerator program from Mobera Academy’s Core Masterclass program. The consultation hours give you a critical advantage as you can use them to get business-specific guidance from Mobera’s team of experts.
The one-to-one consultation benefit has the following characteristics:
● Three hours: The
Growth Accelerator program comes with three hours of one-to-one consultations.
● Three weeks: You
can use your three-hour consultation credit over the course of three weeks.
● Growth needs matching: A business’s marketing needs vary depending on its current stage of development. Mobera Academy will match you with a marketing expert based on your growth needs.
What the Program Will Help You Accomplish
After completing the program, you will have the knowledge and skills needed to accomplish the following:
● Devise an Integrated Mobile
App Marketing Strategy
You will learn to develop a holistic marketing strategy that will improve your acquisition, retention, and loyalty metrics.
● Execute High-Performing
Acquisition Campaigns
Master the art of maximizing the returns on paid and organic user-acquisition campaigns and get more value from your acquisition activities and spending.
● Enhance Conversion and
Retention via Optimization and Automation
You will understand the business impact of retention. The course will equip you with the knowledge and strategies you can use to retain your users. You will also learn how to optimize for conversion.
Core Masterclass Course Outline
The Core Masterclass lessons will give you a deep understanding of mobile marketing and provide you with a powerful toolset you can use to grow your user base, increase engagement, and improve retention.
The course features eight modules.
Module 1: Introduction to Mobile Marketing
The first module will acquaint you with basic mobile app marketing concepts, including mobile analytics and the metrics app businesses must monitor and track. It also discusses mobile app user behavior, which will help you pinpoint specific marketing opportunities and challenges.
Modules 2 and 3: User Acquisition
There are two modules on practical user acquisition (UA) strategies and techniques.
The first UA module is all about mobile app advertising. It will walk
you through the Google App and Facebook
advertising platforms and teach you how to optimize and monitor the
performance of your Google App and Facebook ads.
The second UA module goes deeper into the topic of advertising. You will learn about the user lifecycle, remarketing, mobile ad networks, mobile ad fraud, and programmatic ads. The module will also teach you about the best practices in these domains and give you hands-on exercises so you can apply the concepts you learn. Additionally, this UA module also covers affiliate and influencer marketing in detail.
Module 4: App Store Optimization
The fourth module will demystify app store
optimization (ASO), clarify how ASO differs from SEO, and discuss ASO in the context of the Google Play Store and Apple App Store.
Module 5. User Engagement & Retention
The fifth module will teach you why engaging and retaining users are as crucial as acquiring them. You’ll learn about the mobile app lifecycle, retention drivers, retention channels, and the engagement and retention strategies of push notification, in-app messaging, and email marketing.
Module 6: Conversion Optimization
The sixth module will enable you to improve in-app conversions. The lessons will equip you with the knowledge, skills, and techniques to conduct user research. You will also learn how to do personalization, AB testing (with a Firebase platform walkthrough), and in-app event tracking.
Module 7: Tracking & Analytics
The seventh module will help you with data-driven decision-making. Learn how to use Google Analytics (GA) and make GA reports through platform walkthroughs. The module will also introduce you to mobile measurement partners (MMP) like Adjust and help you decide which tracking platform to use. Here, you’ll learn how to perform media mix modeling, too.
Module 8. Strategy & Planning
You’ll wrap up the course by crafting a comprehensive mobile app marketing strategy, particularly one based on the North Star Framework. In this module, you’ll operationalize your strategy by mapping metrics to objectives, planning and allocating your budget, and identifying your KPIs.
Learn Mobile App Marketing and Accelerate Business Growth
If you’re a mobile app startup owner or
developer, it’s crucial to learn how to market your mobile app.
No comments